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Best of Me

Val's fortnightly email of digital insights, great creative and random funnies.

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Mike Zeederberg

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Mike Zeederberg was most recently the MD of Profero Australia, part of the award winning Profero global team. Profero Sydney grew rapidly over his 3 year tenure from 7 to 30 people, picking up new clients like EA Games, Pizza Hut, Macquarie Bank, NRMA, Johnson&Johnson, Universal Music & AstraZeneca.

Mike has over 13 years experience in the interactive marketing industry, predominantly in digital integration and management roles with traditional agencies such as Batey Ads in Singapore, Brann in London, FCB and as Managing Partner of Euro RSCG Interaction in Sydney.

Leading with deep consumer understanding and business strategy, Mike offers a full suite of digital services to his clients; integrating paid media, web development, email marketing, social media, search, web analytics and creative development into an end-to-end offering. This provides clients with a comprehensive way of engaging with their digital consumers, and a platform for best utilisation of their online budgets.

Mike has worked across almost all industry sectors on blue chips brands, including Intel, IBM and Apple in technology, HSBC, Suncorp and Perpetual Investments in Finance, Mitsubishi, Landrover and Volvo in Automotive, TENA, Aventis and Medtronic in Healthcare and Gatorade, Nike and Burger King in FMCG, amongst others.

His participation in award winning projects has been extensive, from a CD ROM that won an Asian Advertising Award in 1997 through to involvement in 2 winners for Dialogue in 2006’s Revolution Effectiveness awards in the UK. Most recently Profero were 2009 finalists in the IAB Awards, received a Webby Honoree and a finalist in AWARD and was a winner in the 2010 AIMIA Awards for Social Media.

Mike is extremely active in both the creative and digital communities in Australia:-  he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia. He also established, and is Chair of Judges for Creative Showcase, the IAB’s regular digital creative award. He has co-chaired the judging panel for the IAB Awards in Australia for the last 2 years and has judged the AIMIA, ADMA and AWARD awards as well.

Mike is the Chair of the Digital Committee of the now amalgamated Communications Council (AFA, AWARD and the Account Planning Group) and sits on the Board of Directors (the Australian equivalent of the IPA). He also oversees and lectures ADMA’s (Australian Direct Marketing Association) digital marketing courses, and chairs the Digital Roundtable – a gathering of industry bodies that represent the digital space in some way.

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