Jacki is a commercially astute digital marketing professional with over 10 years experience in strategic planning, marketing, production and management of interactive projects & products.
Jacki has held both agency & client side roles, and her experience covers a diverse range of audiences & industries including automotive, entertainment, media, human resources, gambling, education and e-commerce. She has worked with some of Australia’s leading brands and organisations including Toyota, Qantas, Telstra, Channel 7, TAB, Monster and Hoyts Cinemas.
Her breadth of experience covers digital strategies, business planning, product development, project management, team leadership, financial performance and management, providing her with a good understanding of overall business operations. Jacki’s digital expertise goes beyond the internet and she has developed applications for IVR, kiosks, mobile, QR codes, i-ads and interactive projection installations.
Jacki complements her hands-on experience with strong educational credentials having both a Masters in Interactive Multimedia and a Bachelor of Business degree. Outside of her career Jacki is a wife, a mum, a novice jogger and a champion at Final Furlong!
As Strategic Planner with Zuni, on any given day Jacki might find herself running a stakeholder workshop, conducting consumer research, brainstorming ideas and developing strategies to maximise audience engagement and achieve client business objectives.