Zuni blog

You may have read our previous post regarding Facebook letting businesses plug in CRM email addresses. Basically Facebook was looking to roll out new features that would allow advertisers to create hyper targeted ads based on their CRM databases that they have already consolidated previously. Essentially bridging the gap between existing customer lists and Facebook advertising.

Well, now this is a reality. They are called Facebook Power Editor and Custom Audiences.

This isn’t super difficult but probably not for a Facebook newbie either. You are essentially taking your Facebook advertising tactics to a whole new level of brilliance. As a side note, to employ this great functionality you really need to have a solid email list of 500+ people.

Custom Audiences was introduced to be able to match the target audience against details such as email addresses or phone numbers instead of things like demographics and interests. After plugging in this email address or phone number, you can also use the other targeting options to narrow down your target audience against age, location etc. Even better is the fact that you can upload as many lists as you like and then you can segment as desired.

One thing worth noting is that people do not always use the SAME email address to sign up for Facebook as they did for your newsletter OR they may not have Facebook at all (horror of horrors) – keep this in mind in moving forward that there will not be a perfect match in all instances.
Social Media have a fantastic article which highlight all 5 of the steps of how to do this, also Facebook themselves have a simple installation guide.

Power Editor enables you to do a whole bunch of other functionality as well:
•    Mobile targeting: for example you may have a brand spanking iPhone app you want to market, Power Editor actually allows you to target which operating system so that you can market to those who are actually using the system. You can also target desktops instead if this is something that would be relevant to your ad.

•    News Feed targeting: It’s not rocket science, when people go on Facebook they are spending the majority of their time trawling through their newsfeed. Now you can post your ads to the News Feed to help increase visibility and click through rates in turn.
•    You can promote any post you want: Simply grab the Post ID and paste it into the Page Post ID box once you have installed Power Editor. Meaning you can promote older posts as well as new ones.

Have you already kicked this off within your business page? How is it working out for you?