Best Of Me – 14/08/12
There’s no better way to start your week than by celebrating, and at Zuni we have a couple of things to mark. First cab off the rank is raising a glass in celebration of the birth of Jacki’s daughter, Emily Rita. Born on Friday, Emily is a cracking 53cm long and is doing beautifully, as is Jacki now that she has pain killers on tap.
Secondly, we’re celebrating the delivery of our digital strategy for Tourism Tasmania. After a tender process earlier in the year, Zuni were officially appointed to take on the task. With the strategy delivered, we’re moving into an implementation phase of all our recommendations, so watch this space for more details.
There’s some more Zuni news below – it’s all guns blazing!
Young and Well CRC: Online Social Marketing
My 5 year project for the Young and Well CRC is getting to the nuts and bolts where our first campaign will be kicking off shortly. I’ve done a short video interview to talk through the project – what it is, how Zuni is involved, how young people are involved and what this project means for both Young and Well CRC partners and most importantly, young people. Check me out! There’ll be video updates along the way so you can keep track of our progress.
How Social Media Can Get You Arrested
There’s so much hype about social media and the dos & don’ts that we come with our right to express ourselves. There’s the 21 year old in England arrested for racial tweets of an FA Cup player, or the 17 year old who trolled British Olympic diver Tom Daley with a hateful message. There are many more examples, but rather than focusing on what society has gotten wrong, I’ve been looking at the risks of a social voice. Let’s be fair though, when you start using words like “defamation”, “malicious” and “menacing”, surely it comes down to common sense most of the time and perhaps it’s just a poor sense of judgment. If you’re following someone on Twitter that is doing your head in, you can always send them to the Doghouse - a new app that sends your offenders to a quiet corner for as long as you want! And with the ASB’s recent ruling that brands are responsible for the comments their fans post (because they are seen as advertising), you’d be wise to get up to speed with who is saying what.
Sometimes it’s just the simple yet funny things that really make your day. In my case, it’s this video from a client (thanks Garth) that tickled me to no end – particularly the ending. I guess it wasn’t so funny for our strategist Alan who has seen this one time too many! Enjoy the giggle.
Nike’s Ambush on Adidas
If you haven’t caught wind of this already, it’s well worth the read. There’s been plenty of discussion around the cost of Olympic sponsorship for brands and what bang they get for their buck. We’ve also seen plenty of ambush marketing over the years that have proven both successful and disastrous. The ambush crown really has to go to Nike for the job they pulled on Adidas. These marketing professionals have done a brilliant job of ensuring their brand was all over the place – and admittedly I certainly noticed the Nike swoosh over the Adidas pyramid.
GPs managing patients via mobile
As Australian medical records are now live, there are a lot of questions raised over security of such information in our highly-hackable world. While this is going on in the background, a US developer is looking at ways for HCPs (health care professionals) to manage their patients using mobile technologies. iRounds enables HCPs and medical staff to keep track of patients, manage their schedules and communicate with other professionals through a website and downloaded app. If you’re aware of the complexities of a care management plan between various professionals, iRounds sounds like the golden solution. It’s fantastic to see the medical industry embracing new methodologies with a customer centric approach.
Fancy a Facedeal?
I’ll start by saying don’t believe everything you read, but it’s hard to ignore this story. Wearing my Privacy hat, I’d say this is a difficult social advancement to grasp. You may have had your licence scanned when you enter a venue – which is part of their security measures. Now, having your face scanned on entry to offer custom targeted advertising appears to be in beta testing. If you’re signed up, Facedeals will send a text message offering you special discounts on the things you like best – as matched to your Facebook profile. Scary?
Edible Cinema Entertainment
I’m not much of a movie-goer, and after my recent Gold Class experience left me $170 down for date night accompanied with a horrible meal experience, I must say I was turned off permanently. Until now – this Edible Cinema experience in the UK offers viewers a highly customised movie experience by a “carefully coordinated sequence of snacks designed to enhance viewers’ sensory experience of the story”. With tickets beginning at GBP 22.50, this cinema experience is certainly one to try out – it’s definitely unique and beats a deep fried Gold Class rip off.
Creative 404 Error Pages
It’s inevitable that you’ll come across a 404 Error Page at some point online. As a consumer, we generally we know what these mean. Here are a bunch of really clever 404 error pages from brands having a bit of fun with them. Number 5′s scrollfest and Number 8′s Mint’s “Justin likes reheated pizza and awkward silence…” are probably my favourite.
Posted: by Valentina Borbone on August 27th, 2012
Categories: Social media, Technology, Trends, ZUNI.
Tags: ambush marketing, australian medical records live, creative 404 error pages, edible cinema, facebook, Facebook comments are ads, facedeal, nike's ambush on adidas, Online Social Marketing, tourism tasmania, twitter doghouse, Twitter legal risks, YAW-CRC