Best of Me Digest – 27/03/12
It’s been a hectic fortnight. Jacki & I were invigorated last Friday seeing Ita Buttrose address the Business Chicks Breakfast last week who is incredibly empowering, and all of Zuni took some time out to bring ourselves together in a fishing trip along the Hawkesbury (Justin was the only one to nab a fish). Sarah returned from her honeymoon and I finished the week on a high with a hot air balloon ride (totally incredible & recommend it). There’s no rest for the wicked they say, so the next few months ought to be exciting! So what’s exciting in digital then…
Data is King
The competition between Content & Data being king lives on and depending on the scenario, there’s an argument for both. Yet so many brands ignore the data that they have right under their digital nose. Brands are observing their customer’s digital body language – they can create real dialogue, the case study where Target knew a customer was pregnant before her family did is evidence of this. Unilever get it – In a digital age, that means inviting and empowering people to own our brands – their brands – and shape them alongside us. Creating marketing that is social by design. Helping people tell their brand stories, not just hear ours. The line that best describes this shift is “outsmart v outspend”. Enter behaviourial targeting. If you’re ignoring your data, then you’re missing the biggest connection with your audience. If you’re unsure what to do with your data dump, then let Zuni help you optimise your reporting and draw insights that can change your brand and consumer’s behaviour.
When Technology Crosses the Line
It’s a statement I consider often, so I was nodding along to Elise’s blog about digital advancements that have just taken it a step too far. I think the highlight has to be the vibrating tattoo – I mean truly, who in their right mind would get a vibrating tattoo? Or what about touch-sensitive wall paint that can ultimately replace your light switches and control your TV? Have you seen a heinous technology development? I’d love to hear about it.
Angry Birds Stop Cyber Bullying
A beautiful relationship was born when MTV paired up their anti-cyber bullying campaign A Thin Line by teaming up with Angry Birds Space to reward everyone who posts any action that they’ve taken to stop digital drama and you’ll receive instructions on how to unlock a secret Golden Egg level. It’s an innovative and integrated approach to branded environments and a perfect marriage of 2 social behaviours. This isn’t just another campaign, it’s attitudinal and hopefully behavioural change at it’s finest, with access to millions in a flash. I commend you MTV.
Best use of QR codes EVER
I love QR codes but fail to find something worthwhile about them most of the time, until this. EXCELLENT use of a QR code in France – where they can provide medical data for emergency responders. No need for an ID bracelet with limited information, imagine having all your medical history right there available at the drop of a scan? LOVE IT. Next application should be a QR tattoo so you can never be without your medical history. Or is that taking technology too far? The good are always met with the bad – this site shows a bunch of WTF QR Codes.
If you’re not one of the lucky ones to be attending SXSWI, then you’ll appreciate an easy to digest summary of the interactive 5 day event. SXSW is the place to experience what is unfolding in the world of technology – new websites, apps, video games, startup ideas, film & video – if it’s technology then it’s there (Twitter & Foursquare launched here). There’s a feature on the Blogging Code of Conduct which was pretty interesting.
Brazilian Airline builds more than 600k Facebook fans
Brazilian airline company GOL jumped from 12k Facebook fans to over 200k in less than three days. During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations. Whilst this is outside of the usual Facebook promotional rules, they did receive a warning, yet continued to grow 600k+ fans. Brilliant case study! (Thank you Bannerblog)
Mac Sales over 28 Years
This graph speaks for itself. It’s totally amazing to see the exponential growth for Mac sales over this period of time and the steep curve that every product has experienced. I’d love to see another product that has similar results in market.
Posted: by Valentina Borbone on March 30th, 2012
Categories: Social media, Technology, Zuni loves.
Tags: angry birds space cyberbullying, digital body language, GOL facebook fans, Mac sales, Medical QR code, SXSWi event, target knew customer was pregnant before parents, touch sensitive wall paint, Vibrating tattoo