Best of Me Digest – 31/01/12
Last week saw the internet go through a black spot with many sites supporting SOPA – an intended bill around piracy online. Wikipedia gives a detailed run down, and last week, gave a very blacked-out image of their brand. I found it kinda funny that in Greek, SOPA means “oh stop it”. Did you notice the protest online? I must admit, outside of Wiki I just didn’t feel any impact. One week it’s piracy online, the next it’s Facebook’s float @ $100 billion.That’s the internet for ya.
I love how every new year brings a new list of things – the top 10 of this and the top 50 of that. So I’m going to collate some beauties for you, starting with the Top 21 Social Media Facepalms of 2011. The beauty of this list is that it provides entertainment and education in the one collation. There are some blinders in here, but personally I dig the Chrysler tweet, as a motorist spending 15+ hrs in commuting time a week, I did laugh out loud.
It’s not often I read a set of consumer trends and say “tick, tick, tick” to myself. My goodness, I’m either actively involved or acutely aware of each of these – that’s a little pat on the back for me. I’ve started DIY Health myself for my diabetes – I started by writing this blog followed up with my daily monitoring on this half-brilliant app – it’s only half brilliant because it’s an American food library. Small steps, it would be great to see how these manifest during the year.
Remember the hype around HTML5 replacing the need for flash? Well some time later it seems we aren’t missing flash in any big way – with Responsive Web Design (RWD) becoming the norm. Sorry, what’s RWD? It’s a website design that helps the lay out to change according to the user’s computer screen resolution – it also fixes the screen of smartphone and computer tablets, ie taking 4 fixed columns down to 2 or a single column width. Clever! And something we need to be thinking about with the penetration of smartphones & tablets.
The increasing hype with Google+ and why brands can’t ignore it any more is spitting out some great case studies for brands about to put their toe in the water. This review of the Top 3 Google+ pages discusses what they are doing and why it’s working. This also compliments Mike’s blog on the subject in case you missed it last week.
I could get all profound about my resolutions for 2012, I’m sure they will come out eventually, and many have started with doing things “smarter”. Smarter for me starts with our environment. This pop-up restaurant only uses solar power to cook their food – meaning that they were only open on sunny days. The gig toured Europe for 10 days, preparing different meals based on the cooking temperature for meals. Pretty clever, based in Helsinki, a truly unique dining experience.
Nostalgia is such an important part of my life that I kept a journal for 20 years just in case I lost my memory in a freak accident and couldn’t remember who I was (well that’s why it started when I was 13 years old). Old Schooled is a wisdom sharing site – sharing the wisdom of your grandparents with the whole world. These heartfeld submissions make you remember how simply life can be, like “Happiness doesn’t just happen. You have to choose it”. Each submission enforces a donation of $1SGD to Sunbeam Place , a residential home run by Singapore Children’s Society for abused and neglected children in need of safety and protection.
You know I love a good game in a banner, but this drove me nuts! I have tried and tried and I’m absolutely hopeless at the game. Did it make me want to buy Lego though? Not really, but it did a lot for brand reinforcement – it’s still the coolest building block on the block – and now their storage units are making them very attractive for our play room.
Yep, many people build new things from old, but when it comes to recycled tin cans and car parts, I really do find them ingenius. Some of them are a bit “how you doin’”, but just check out the TV cabinet!