Zuni blog

This thorough piece around location based marketing raises a lot of questions around using platforms like FourSquare and incentivised marketing. It may be in its infancy, but the trend is…

It’s been around for a few months but seeing the TVC made me think of this again – if you don’t have a website you don’t have an excuse any longer. Google have teamed with MYOB to give you a website instantly using…

Sometimes I’m disappointed by technology and this is one of those times. This interactive restaurant tablet allows customers to view the menu, place their order, pay their bill and provide feedback. Whilst I can see the benefits in some ways, I’m disappointed about…

I love camping and admittedly haven’t been out since I was pregnant with Angelique, now I’m waiting for William to grow a bit. Feeling restricted, I remembered camping in my garden as a child and rushing into the house in the middle of the night when it poured with rain. This New Jersey based company has brought back those memories with their Suburban Camping experiences. Providing everything you need, you can now take the family camping during these tough economic times, right in your own back yard without…

Econsultancy has just released their presentations from the recent Future of Digital Marketing event in June. Everything from mobile…

That’s right, the ADMA Forum is back in 2011, with quite an interesting line up of 4 new streams. The 2-day conference & expo is one of the most recognised marketing events – loads of quality talent presenting, exhibitors across all marketing channels, international speakers & great case studies. Make sure…

Sitting outside looking for inspiration for this newsletter, I noticed my Labrador scratching itself, the Mastif X basking in the sun and little William cat-napping in his pram. Nope, look elsewhere I thought. I wanted to be basking in the sun too. So I found it funny when I found this site from NZ which matches dogs to their owners based on their looks…

Content is an opportunity to attract & engage you audience. It’s a long-term commitment your brand needs to make. It’s not like a campaign with an end date, you’ve got to keep feeding the beast. Embrace that you, as a brand, are now a publisher!

Developing meaningful relationships requires a certain level of intimacy, which can be hard to achieve if you are a corporate giant or talking in your big-brand ‘mass media’ voice. You need to think, act & be like a small business if you are successfully going to engage people. Verizon social media strategy consultant Kevin Heaps shares his tips for how big consumer brands should be using social media.

Timex is a great case study of brand who has developed a dialogue & online community with their audience that is centred very much around their audiences interests & passions.