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Yellow Pages get interactive

The old tag line “let your fingers do the walking” is nicely incorporated into this interactive display campaign from Yellow Pages. It reminded me of spot-the-difference games in Womans Day magazine as I tried to discover all 9 services that Adam required. When directories are quite linear in their approach and business model, it’s nice to see how someone like Sensis can think a little differently – particularly when you’re up against Google as a directory itself.



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