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Val's fortnightly email of digital insights, great creative and random funnies.



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IKEA plays Hide & Seek

There was a bit of a warning for the IKEA Richmond store (Melbourne) when a Facebook fan group posted the idea of bombarding the store for a huge Hide & Seek game. Although it didn’t go ahead as planned, the concept itself was quite brilliant. I love that IKEA doesn’t condone these games, but at the same time they aren’t banning them – just don’t get in the way of a serious shopper and they’ll gladly have you run around. With all there themed rooms I think it could be quite hard to actually play to win.

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