Archive for September, 2010
5 Trends Shaping the Future of Social Good
So often I see social environments being exploited in the wrong way and it’s disappointing to think that we clever folk in digital can’t seem to do something better with it. The charities seem to be the more clever at executing here, and Mashable…
Posted: by Valentina Borbone on September 28th, 2010
Categories: Social media.
Tags: Creative, Social media, strategy
Comments: 1
Orcon – a telco with a sense of humour
I found it quite refreshing to find a telco with a bit of a sense of humour in Orcon.
Posted: by Valentina Borbone on September 28th, 2010
Categories: Creative.
Tags: marketing
Comments: none
Augmented Reality from Olympus
I like a really good AR application that is actually useful rather than conceptual – and Olympus have nailed it in this demo video for their new PEN E-PL1 camera.
Posted: by Valentina Borbone on September 28th, 2010
Categories: Creative, Technology.
Tags: augmented reality, Creative, marketing, Retail
Comments: 1
Year of the Mobile or Year of the App?
How many times have you heard that before? I remember running the first ever SMS competition for The Sydney Morning Herald
Posted: by Valentina Borbone on September 28th, 2010
Categories: Technology.
Tags: Mobile
Comments: none
The Tippex Bear
There have been a number of interactive videos done over the years where you can ask them to carry out live actions, like the Burger King Subservient Chicken…
Posted: by Valentina Borbone on September 28th, 2010
Categories: Creative, Social media.
Tags: Creative, Social media, viral, YouTube
Comments: none
Is Twitter the savior of TV Advertising ?
With more people using social media to augment the experience of watching TV, new apps and programmes are appearing to facilitate the process.
Posted: by Mike Zeederberg on September 27th, 2010
Categories: Social media.
Tags: strategy, Twitter
Comments: none
Fabulous Customer Service
I was reliving the experience of my Financial Planners at Five Pillars Financial Planning to Sarah, when she suggest that I should blog about it.
You see I’ve been plagued by the worst possible customer service from several industries and suppliers lately that I reflected on what GOOD (or fabulous) customer service actually looks like.
Posted: by Valentina Borbone on September 15th, 2010
Categories: ZUNI.
Tags: Customer Service, marketing, small business
Comments: none
Kevin Ferry joins Zuni
Yes, we’ve been incredibly lucky to convince Kevin Ferry to join us and take over creative direction of Zuni – covered in the press here and here – “official” release below :- Zuni have appointed Kevin Ferry as their Creative Director. Kevin has been creative director of Bullseye for the past 3 and half years. [...]
Posted: by Mike Zeederberg on September 14th, 2010
Categories: Uncategorized.
Comments: 1
The Swiss Spaghetti Harvest
If you were a fly on the wall when I saw this the first time, you would have appreciated my facial response. This 1957 April Fool’s Day prank from British television programme Panorama, broadcast a 3 minute segment about the fabulous Swiss Spaghetti harvest. The success of the crop was attributed both to an unusually [...]
Posted: by Valentina Borbone on September 8th, 2010
Categories: Creative.
Tags: Creative, viral, YouTube
Comments: 1
An Open Letter to all Advertising & Marketing
Everyone is not the same.
Consumers don’t always want to generate content for you.
Posted: by Valentina Borbone on September 8th, 2010
Categories: Creative, Crowdsource, Social media.
Tags: Crowdsource, marketing
Comments: none

