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Best of Me

Val's fortnightly email of digital insights, great creative and random funnies.

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The Influence Project

I found The Influence Project through a tweet from Ideas Culture, a crowdsourcing platform I’ve trialled a couple of times. TIP is designed to answer who are the most influencial people online right now? Don’t worry, I’m not dillusional about my position in the 66% percentile (and that’s without even trying) of 32,955 users, but this newsletter almost tells me how influential I really am. Influence is not only about having the most friends or followers. Real influence is about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. So I use my trusty analytics to tell me who of you isn’t clicking on my stories and those of you who religiously open and re-open the email. The let down here is that it looks like a popularity contest. Will you boost my popularity please. The results are due in November and it’ll be interesting to see what they show us.



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