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Launch of Zuni Digital Agency

Last night was the official launch of Zuni, the digital agency I’ve started. It was a great party, with lots of clients, suppliers, friends and family coming along, and a fire-twirler to set the scene. There’s been a bit of press about it today, including an article in Mumbrella, coverage by AdNews and a piece in B&T. We’ll post photos from the event soon, and a huge thanks to everyone for coming along.

The official press release is below :-

Digital agency Zuni launches in a bid to set the world alight

Mike Zeederberg has launched a new digital agency called Zuni. Focusing on digital strategy and the facilitation of development work, Zuni opens its doors with NRMA Motoring and Services, NAPCAN and ADMA as founding clients. Zuni also recently won the pitch to be the digital partner for the Australian Institute of Management (AIM), starting off with a project around AIM’s digital strategy.

Asked what makes Zuni different from other small digital start-ups, Mike Zeederberg replied “The quality of people working with us mean that we can deliver digital strategy and solutions that represent best in class in the space.  With a small footprint of permanent staff, but the ability to scale easily based on client requirements, Zuni can offer extremely experienced staff  at reasonable prices”.

Zeederberg shares office space with 2 other ex-Profero employees, Sarah Wright and Valentina Borbone,  who are independent contractors with their own areas of specialism and share some clients with Zuni.

Zuni is also experimenting extensively using crowd-sourcing as a source of creative quality and talent, with a view to using these types of resources for certain types of projects moving forward. Says Zeederberg “The principles of crowd-sourcing as the platform for a new agency model are intriguing – using these principles, it’s possible for Zuni to explore and present a wide range of creative ideas to clients, and apply fresh thinking to briefs as appropriate.  With a model of only paying for the best ideas, this means a small agency can easily be creatively competitive with large agencies who employ squads of creative’s. We’re extremely excited about the potential of linking this into the agency’s DNA.“

In the vein of researchers experimenting on themselves, Zuni have already used crowd-sourcing to design their own logo, design their launch party invites and at their launch party, asked for their guests to vote on the crowd-sourced designs for their website.

“We are exploring setting up our own “crowd” which we manage as a community, as well as tapping into those resources that already exist” says Zeederberg, whilst adding that “Although crowd-sourcing is unusual, it is likely to be a relatively small part of what we do, with Zuni using more traditional approaches for strategy and campaign work.”

Zuni literally aimed to set the world alight with the appearance of a Fire-Twirler at their office opening, which was held at their offices on Thursday night.



Comments

Comment from Gavin Heaton
Time June 25, 2010 at 5:54 pm

Congratulations on the launch Mike. Looking forward to seeing how you keep setting the world alight ;)

Pingback from Tweets that mention Launch of Zuni Digital Agency – Best of 3 — Topsy.com
Time June 28, 2010 at 2:34 pm

[...] This post was mentioned on Twitter by mike zeederberg, Valentina Borbone. Valentina Borbone said: Just in case you missed that Mike launched Zuni: http://www.bestof3.com.au/bestof3/2010/06/launch-of-zuni-digital-agency/ [...]



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