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Smart Online, Safe Offline wins Webby Award

A big hoorah goes out to NAPCAN and Profero for the 2009 cyber bullying campaign titled “Cyber Bullying Affects Real Lives” which has just won the People’s Choice vote in the recent Webby Awards in the category of Interactive Advertising – Rich Media: Non-Profit / Educational.

The Smart Online, Safe Offline initiative (SOSO) was launched in 2008 by NAPCAN with a campaign targeting prevention of predation online and continues to educate 9-15 year olds on being safe in the online space.

The Webby’s are nothing to be sneezed at either. The Webby Awards is the leading international award honoring excellence on the Internet. The Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

I worked on SOSO in it’s first year, then took my maternity leave at Profero. It’s brilliant to be back working with NAPCAN again to deliver the SOSO message in 2010. Fingers crossed for more awards and more importantly, the recognition of what SOSO is trying to achieve.


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