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Best of Me

Val's fortnightly email of digital insights, great creative and random funnies.

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Zuni. Who are we?

Zuni is a digital strategic consultancy that helps clients create a plan about how to get the most out of digital, and then helps them implement the plan, measure the ongoing effects of the plan and improve those measurements.

Our team have extensive experience across all aspects of the digital space, and we work with clients to develop cross company digital strategies as well as campaign / product launch / specific (eg. social media) strategies. We also work as ongoing partners with most of our clients, helping them improve the results over time.

We work closely with our client’s in-house development teams, agency partners and other resources to bring the strategy to life, but we do not offer any in-house production services ourselves. This means our strategic thinking focuses purely on the best possible solution, untainted by any thought of what we ourselves would deliver.

We’re always on the hunt for the smart digital thinkers across all disciplines. A role with Zuni includes ongoing training & support, mentoring & endless opportunities for professional development. If you think Zuni fit the bill for your next challenge, we’d love to hear from you. Perhaps you could give us an example of how you live one of our core values: Passion, Curiosity, Judgement, Communication, Impact/Efficiency, Courage, Sharing and Loyalty.

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Best of Me Digest – 15/05/12

Digest of Val’s Best of Me first installment for May 2012: a fortnightly email of digital insights, great creative and random funnies…

Quantity vs. Quality Facebook fans – including KONY 2012

The KONY 2012 short film took the viral world by storm, racking up over 89 million+ YouTube views to date. The video campaign aimed to put pressure on the government about youth military service and to raise global awareness about the existence of child soldiers in Uganda, the Democratic Republic of the Congo, and South Sudan.

So, yes, in terms of virability and generating awareness it was a smash hit and blew the entire world away upon its release early March 2012, and became THE trending topic for quite some time.

However, what about…

Gamification – Bring on a world where everything is gamified

Gamification – ahh that old buzz word.
The term ‘Gamification’ has certainly become more popular in recent times, however the concept itself is not a new one.
Brands have been utilising game mechanics to turn mind numbing content into fun games for their consumers for years.
I have been a closet Pokemon player for years, and will pretty much…

Best of Me Digest – 17/04/12

Digest of Val’s Best of Me first installment for April 2012: a fortnightly email of digital insights, great creative and random funnies…

Happy Clients

Earlier this year I took some time to find out what our clients thought of us – in the form of a client survey. The online questionnaire asked about the strength of our relationship, our services & products, areas of improvement and of course, what our clients thought we were doing right. I have pretty [...]

Best of Me Digest – 27/03/12

Digest of Val’s Best of Me second installment for March 2012: a fortnightly email of digital insights, great creative and random funnies…

When technology crosses the line

Technology inspires, astounds and sometimes disgusts me with its continuous advances and gob-smacking innovation.

Technology is generally created in the hopes of making our lives easier, but how much are we sacrificing in order to live happier, technology filled lives?

Best of Me Digest – 13/03/12

Digest of Val’s Best of Me first installment for March 2012: a fortnightly email of digital insights, great creative and random funnies…

Social commerce in action – Blog case study

In an environment where consumer trust in traditional media is waning, and social commerce is on the rise, there is plenty of opportunity for bloggers to rise to the top of the influence pile. If you’re a brand with a blog, or a blogger who wants to work with brands (and get paid for it!), there is a lot you can learn from someone who does it right!

Best of Me Digest – 28/02/12

Digest of Val’s Best of Me second installment for February: a fortnightly email of digital insights, great creative and random funnies…