Best of 3

3 Experts, 3 Disciplines, 3 Perspectives, 1 Blog

Site menu:


Site search


RSS Feed

Best of Me

Val's fortnightly email of digital insights, great creative and random funnies.

Name:

Email:

Best of 3 is a blog where 3 independent digital experts in Australia express their opinions and share their current thoughts. With Sarah’s experience in production management, Val’s background in media and client service, and Mike’s ability to be outspoken about everything, this blog is an eclectic mix of thoughts about running a business, digital strategy, online marketing, production and the world in general.

5 Tips to Improve Snapchat Marketing

5 Tips to Improve Snapchat Marketing

If you are using Snapchat marketing for your business, you must be able to analyze your Snapchat efforts. You must understand where and how to identify the Snapchat performance metrics so that it adds to the improvement of your Snapchat marketing. Below are the 5 tips on which you should focus on making the best out of the Snapchat,

  1. Watch the Total Opens

Total Opens denote the total number or aggregate of viewers across all your stories on Snapchat.  This metric will enable you to gauge the two-ways strategy; namely the content and the growth. For this, you can use a tool named Snaplytics.io. You should make your snaps; funny, ironical, interesting and useful. Your snap should fulfil a need and deliver value; while delivering information and eliciting a human emotion. Be honest with yourself and ask for feedback from others and harness the power of anticipation. You can also try to promote the post by sending relevant website traffic through organic. If you need to hire a marketing agency to help you with this marketingquotes.com.au is a great service to help you compare Social media marketing agencies.

  1. Monitor Average Open Rates

The Open Rate is the % of total estimated followers that have been engaged with your story. This can be compared with engagement rates on other social networks. The higher the number of opens, higher will be the percentage. You should, therefore, focus on the growth strategy. In order to build a higher following, share your snapchat with relevant audiences; by sharing your snapcode on all your collateral and at your events and social networks.

  1. Track Average Screenshots

Screenshot is the total number of screenshots for all the snaps in a story. From this metric, you can know, how many times the viewers have saved your snap; thus indicating the value of your snap for them. To ensure this value addition, plan your content well ahead of time. Make an editorial calendar, incorporating therein, everything that you need to use throughout the year. Make your snap worthy of being viewed.

  1. Observe Completion Rate

Completion Rate denotes the percentage of followers that viewed your entire story; right from its beginning to its end. This can be compared to the rate of retention on other social networks. This metric is an indicator of loyalty of your audience and their intent of going further into your story. Therefore, increase the completion rate. This can be ensured if you keep your story brief and provide the cause of interaction. You can support it by image, video, and call to action. You can tell your audience, what to do next.

  1. Analyze Follower Growth

Determine the sources your audiences are coming from, which you can do by having a look on Follower Growth by Source. You can adjust your strategy accordingly. You can acquire Snapchat by user name. After you know how your followers are joining you, you can optimize the source for making it easier for the users to connect with you. For instance, if they are connecting through a snap code, put your focus on promoting your snap code instead of on user name or your phone number. After adding friends, ensure that they are following you, by viewing a user’s snap score on tapping on their user name. A pop up with an avatar image and the number of snaps they have sent (score) will enable you to know the snap score.

By gauging these metrics, you can put your efforts for improving your Snapchat Marketing. If you have a website that is linkeding to your snapchat account, a good way to send traffic to your snapchat profiles is the list the QR codes on your website. SEO Services can also aid to help you grow your organic marketing strategy.

Mike Zeederberg

Skilled at the art of integrating digital strategy into overall communications plans in a way that delivers business results (and does well at “buzzword bingo”)

mike.zeederberg@bestof3.com.au
mike.zeederberg@zuni.com.au
0406 576 441

Valentina Borbone

Deeply understands the wide range of digital campaign executions, and how to manage projects and campaigns in such a way that everyone enjoys the trip (and is great at keeping teams of disparate people happy)

valentina.borbone@bestof3.com.au
valentina1975@hotmail.com
0411 656 665

Sarah Wright

If you can think of it, Sarah can deliver it – on time, on budget, and in a way that bakes in usability and customer understanding (and she’s great at project recons)

sarah.wright@bestof3.com.au
sarah@slw-consulting.com
0415 492 624

Recent Posts

Categories

Archives

Links:

Unforgiving of Poor Service

I was delighted to read this story in B&T following a poor service survey from American Express – almost 9 in 10 having ceased doing business with a company following poor service. I talk about customer service a lot

Top Social Media campaigns & what you can learn

SmartCompany have done a nice summary of some of the better social media campaigns out there with a great tip from DDB: “campaigns shouldn’t be centred

App Hall of Fame

I wrote in my last edition about the Nationwide Insurance App and just how brilliant it really was. If you’re looking for some great apps, check out the App Hall of Fame

Nationwide Insurance app

It’s not often that insurance surprises me – it’s a painful payment to make sometimes but you know if you don’t it’ll bite you on the ass a short time later. There are many apps out there (and more about that below) but the most successful ones are those that provide high utility. Enter the [...]

Brought to you by the word “On”

We all love a parody and now Grover from Sesame Street finds his way to take the piss out of the Old Spice ads.

Celebrity Twitter for Charity

Now here’s an innovative concept using social media if I’ve ever seen one. TwitChange changes the world one tweet at a time by being the first-ever celebrity Twitter auction – offering up celebrities where you bid for 3 things:

The Political Worm now available to you too

It should be advertised “as seen on TV”, but the political “worm” that we experienced during the recent Federal Leaders Debate is now unfortunately available for

Yellow Pages get interactive

The old tag line “let your fingers do the walking” is nicely incorporated into this interactive display campaign from Yellow Pages.

5 Trends Shaping the Future of Social Good

So often I see social environments being exploited in the wrong way and it’s disappointing to think that we clever folk in digital can’t seem to do something better with it. The charities seem to be the more clever at executing here, and Mashable…

Orcon – a telco with a sense of humour

I found it quite refreshing to find a telco with a bit of a sense of humour in Orcon.